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Running your first audit

What to expect, how long it takes, and what the scores mean.

Last updated April 22, 2026

What the audit does

An audit does four things in sequence:

  1. Crawls your site. Up to 50 pages, prioritizing your homepage, about, pricing, and any pages we can reach in two clicks.
  2. Analyzes your content. Structure, metadata, schema markup, copy clarity, citation-worthiness.
  3. Tests prompts across six AI engines. We send a set of buyer-intent prompts in your category and capture where you appear (or don't).
  4. Scores you across six dimensions. See Understanding scores for what each one measures.

How long it takes

A first audit on a 20-page site takes 3–6 minutes. Larger sites cap at 50 pages and run in 6–10 minutes. The page streams live progress — you don't need to wait for it to finish to leave.

What you'll see when it finishes

  • A headline score from 0–100.
  • The six dimension scores with a one-line diagnosis on each.
  • The 5–10 highest-impact recommendations, ranked by expected lift.
  • Your prompt-rank table — exactly where you showed up, and what each AI said about you.

Next steps

After your first audit, the most useful thing you can do is run a comparison the following week. Score deltas are where the signal lives.

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