Competitive analysis

What we track per competitor

For each competitor on your list:

• Their headline score and six dimension scores (running the same audit against their site as we do against yours).
• Their citation rate across the prompts you both target.
• The pages on their site that AI engines cite most often.
• Gaps — prompts they win that you don't.

Adding competitors

Settings → Company → Competitors. Three ways to add:

1. Paste a URL. Fastest. The discovery agent fetches their site and runs a lightweight audit.
2. Pick from suggestions. During each audit, we suggest 3–5 newly-discovered competitors based on shared prompt mentions. Click Add to track.
3. CSV upload. For agencies onboarding 50+ competitors at once.

A workspace can track up to 20 competitors per company on Strategy, 40 on Managed, unlimited on Full Domination.

The scorecard view

For any company, the Competitors tab shows a sortable table:

Column	What it shows
Brand	The competitor name with a favicon
Headline	Their headline score, with a delta vs. yours in parentheses
Discoverability	Their dimension score
Structure	Same
Authority	Same
Clarity	Same
Prompt presence	Same
Coverage	Same
Prompts won	Count of prompts where they outrank you

Sort by Prompts won to find your most threatening competitor — usually not the brand with the highest score, but the one beating you on the most queries.

Head-to-head

Click any competitor row to open the head-to-head view. It's a side-by-side audit comparison: your six dimensions vs. theirs, plus a list of every prompt where you both appeared and who outranked whom.

This is where most strategic content decisions get made. If a competitor wins 8 of 10 comparison-page prompts in your category, that's a brief for 10 comparison pages. See Comparison pages.

Content gaps

The Gaps tab lists prompts where:

• At least one competitor is cited.
• You are not.

Each gap has a one-click Generate that pre-seeds a content brief targeting it. The brief defaults to the content type the winning competitor used (comparison page, FAQ, blog post, etc.) — you can change before submitting.

How fresh is this data

Competitor audits run on the same cadence as your own — but in lower priority. If your audit is daily, theirs is at least weekly. Bumping a competitor to your cadence is a Pin competitor option on the Domination tier.

Removing or pausing a competitor

Settings → Company → Competitors → row menu. Pausing keeps history but stops new audits; removing wipes them entirely. Pause is reversible, remove is not (you can re-add but lose the historical scores).

When the competitor list goes stale

Markets shift. A quarterly review is healthy:

• Remove competitors you no longer consider relevant.
• Add the new entrants the discovery agent flagged.
• Re-pin whoever is the most credible threat right now.

The discovery agent never silently adds — every addition is your call.