Content engine
1 min readThe content engine
Overview of the seven content types and when to use each.
Last updated April 30, 2026
The seven content types
| Type | When to use |
|---|---|
| Article | Long-form posts, thought leadership, evergreen guides. |
| FAQ | Answering buyer-intent questions with citation-worthy schema. |
| Comparison page | "X vs Y" pages where you want to own the matchup narrative. |
| Location page | Service-area pages for local SEO + local AI visibility. |
| Service page | Pages for a specific service offering, optimized for buyer intent. |
| LinkedIn post | Short-form social posts derived from longer content. |
| Reddit response | Helpful, on-brand replies to relevant Reddit threads. |
How drafts are seeded
You can seed a draft three ways:
- From an audit recommendation. Click "Generate" on any recommendation and the engine pre-fills topic, target prompts, and angle.
- From a prompt gap. From the visibility-tests view, click a losing prompt to generate content targeting it.
- Manually. Click New content and fill out the brief yourself.
What the engine does under the hood
For each draft, the engine:
- Pulls your company's positioning, audience, and tone from your workspace settings.
- Picks the right system prompt for the content type.
- Generates the draft with structured output (so it always renders cleanly).
- Runs the draft through the compliance guardrails (see Compliance).
- Files it as Draft awaiting review.
What it does NOT do
It does not auto-publish without your approval (except on workspaces that explicitly opt in to auto-publish in Settings → Automation).
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